diff --git a/backend/app/routers/admin.py b/backend/app/routers/admin.py
index 64a1019..3bba977 100644
--- a/backend/app/routers/admin.py
+++ b/backend/app/routers/admin.py
@@ -376,7 +376,7 @@ async def test_smtp_settings_endpoint(
 ):
     require_site_admin(current_user)
     try:
-        await send_test_email(db, current_user.email)
+        await send_test_email(db, current_user.email, theme_user=current_user)
     except SmtpNotConfiguredError:
         raise HTTPException(status_code=400, detail="SMTP is not configured yet")
     except Exception as exc:
diff --git a/backend/app/services/email_service.py b/backend/app/services/email_service.py
index 0d7b5f8..5af419c 100644
--- a/backend/app/services/email_service.py
+++ b/backend/app/services/email_service.py
@@ -1,3 +1,4 @@
+import html
 import logging
 from email.message import EmailMessage
 
@@ -5,7 +6,7 @@ import aiosmtplib
 from sqlalchemy.ext.asyncio import AsyncSession
 
 from app.crypto import decrypt
-from app.models import SmtpSettings
+from app.models import CustomTheme, SmtpSettings, User
 from app.services.smtp_settings_service import get_smtp_settings
 
 logger = logging.getLogger(__name__)
@@ -15,14 +16,156 @@ class SmtpNotConfiguredError(Exception):
     pass
 
 
-async def _deliver(cfg: SmtpSettings, to_address: str, subject: str, body: str) -> None:
+# #68: the 6 tokens actually used by the email template below, out of the
+# full ~12-token palette themes.css defines per preset -- an email has no
+# equivalent of --ds-surface-2/--ds-void-2/--ds-highlight/--ds-danger, it's
+# one card on one background with one accent. Kept in sync by hand with
+# frontend/src/styles/tokens.css (the default) and themes.css (the other
+# three presets) -- there's no way to share the source of truth across the
+# Python/CSS boundary, so if either changes the other needs updating too.
+DEFAULT_PALETTE = {
+    "void": "#07080f",
+    "surface": "#101030",
+    "border": "#242478",
+    "text": "#fce4fc",
+    "muted": "#c0ccd8",
+    "accent": "#60d8fc",
+}
+_PRESET_PALETTES: dict[str, dict[str, str]] = {
+    "dark": DEFAULT_PALETTE,
+    "light": {
+        "void": "#f5f3fb",
+        "surface": "#ffffff",
+        "border": "#d8d2ee",
+        "text": "#1a1030",
+        "muted": "#675f80",
+        "accent": "#0891b2",
+    },
+    "midnight": {
+        "void": "#000000",
+        "surface": "#0a0a14",
+        "border": "#262640",
+        "text": "#ffffff",
+        "muted": "#a8b0c0",
+        "accent": "#00f0ff",
+    },
+    "sunset": {
+        "void": "#120a07",
+        "surface": "#241408",
+        "border": "#4a2c14",
+        "text": "#fce8d8",
+        "muted": "#c8b0a0",
+        "accent": "#fca050",
+    },
+}
+
+
+async def _resolve_palette(db: AsyncSession, theme_user: User | None) -> dict[str, str]:
+    """#68: an email addressed to an existing user is styled with *their*
+    selected theme (mirroring the app itself), not a fixed look -- but
+    there's no such thing as "their theme" for someone who doesn't have an
+    account yet (site invites), so theme_user is None there and this falls
+    back to the default DarkSingularity palette, same as a logged-out page.
+    """
+    if theme_user is None or theme_user.theme is None:
+        return DEFAULT_PALETTE
+    if theme_user.theme == "custom":
+        if theme_user.active_custom_theme_id is not None:
+            # A fresh PK fetch, not `theme_user.active_custom_theme` --
+            # that relationship is essentially never eager-loaded by
+            # whatever query got this User row in the first place, and
+            # touching it lazily here would raise MissingGreenlet in
+            # async SQLAlchemy.
+            custom = await db.get(CustomTheme, theme_user.active_custom_theme_id)
+            if custom is not None:
+                colors = custom.colors
+                return {key: colors[key] for key in DEFAULT_PALETTE}
+        return DEFAULT_PALETTE
+    return _PRESET_PALETTES.get(theme_user.theme, DEFAULT_PALETTE)
+
+
+def _render_text(paragraphs: list[str], cta_label: str | None, cta_url: str | None) -> str:
+    body = "\n\n".join(paragraphs)
+    if cta_label and cta_url:
+        body += f"\n\n{cta_label}: {cta_url}"
+    return body
+
+
+def _render_html(
+    palette: dict[str, str],
+    subject: str,
+    paragraphs: list[str],
+    cta_label: str | None,
+    cta_url: str | None,
+) -> str:
+    # Table-based layout with everything inlined -- not the app's own CSS
+    # custom properties (email clients strip <style> blocks and don't
+    # support :root variables), just their resolved hex values baked in
+    # per send. Deliberately plain: one card, one accent color, no imagery
+    # that could get blocked by a client's "show images" gate and leave
+    # the email looking broken instead of just plain.
+    paragraphs_html = "".join(
+        f'<p style="margin:0 0 16px;color:{palette["muted"]};font-size:15px;'
+        f'line-height:1.6;">{html.escape(p)}</p>'
+        for p in paragraphs
+    )
+    cta_html = ""
+    if cta_label and cta_url:
+        cta_html = f"""
+        <table role="presentation" cellpadding="0" cellspacing="0" style="margin:24px 0 4px;">
+          <tr>
+            <td style="border-radius:8px;background:{palette["accent"]};">
+              <a href="{html.escape(cta_url)}" style="display:inline-block;padding:12px 22px;
+                font-size:15px;font-weight:700;color:{palette["void"]};text-decoration:none;
+                border-radius:8px;">{html.escape(cta_label)}</a>
+            </td>
+          </tr>
+        </table>
+        """
+    return f"""<!doctype html>
+<html>
+  <body style="margin:0;padding:0;background:{palette["void"]};">
+    <table role="presentation" width="100%" cellpadding="0" cellspacing="0"
+      style="background:{palette["void"]};padding:32px 16px;">
+      <tr>
+        <td align="center">
+          <table role="presentation" width="480" cellpadding="0" cellspacing="0"
+            style="max-width:480px;width:100%;background:{palette["surface"]};
+            border:1px solid {palette["border"]};border-radius:12px;padding:32px;
+            font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;">
+            <tr>
+              <td>
+                <div style="font-size:13px;font-weight:800;letter-spacing:0.06em;
+                  text-transform:uppercase;color:{palette["accent"]};margin:0 0 20px;">DS Chat</div>
+                <h1 style="margin:0 0 16px;font-size:20px;font-weight:800;
+                  color:{palette["text"]};">{html.escape(subject)}</h1>
+                {paragraphs_html}
+                {cta_html}
+              </td>
+            </tr>
+          </table>
+        </td>
+      </tr>
+    </table>
+  </body>
+</html>"""
+
+
+async def _deliver(
+    cfg: SmtpSettings, to_address: str, subject: str, html_body: str, text_body: str
+) -> None:
     """Raises on failure -- internal helper only. Callers decide whether to
     swallow (send_email) or surface (send_test_email) the error."""
     message = EmailMessage()
     message["From"] = cfg.from_address
     message["To"] = to_address
     message["Subject"] = subject
-    message.set_content(body)
+    # Plain-text part first, HTML as the alternative -- standard
+    # multipart/alternative ordering (least to most preferred), so a
+    # client with no HTML support (or a spam filter) still gets a normal
+    # readable email instead of raw markup.
+    message.set_content(text_body)
+    message.add_alternative(html_body, subtype="html")
 
     password = decrypt(cfg.password_encrypted) if cfg.password_encrypted else None
 
@@ -55,29 +198,51 @@ async def _deliver(cfg: SmtpSettings, to_address: str, subject: str, body: str)
     )
 
 
-async def send_email(db: AsyncSession, to_address: str, subject: str, body: str) -> None:
+async def send_email(
+    db: AsyncSession,
+    to_address: str,
+    subject: str,
+    paragraphs: list[str],
+    *,
+    cta_label: str | None = None,
+    cta_url: str | None = None,
+    theme_user: User | None = None,
+) -> None:
     """Best-effort -- used by invite/notification flows. Never raises: an
     SMTP outage or missing configuration must never block an action (an
-    invite, a room membership) that already succeeded in the database."""
+    invite, a room membership) that already succeeded in the database.
+
+    `paragraphs` replaces the old flat `body: str` (#68) -- each entry
+    renders as its own paragraph in both the HTML and plain-text parts,
+    which a single pre-formatted string can't cleanly become HTML from
+    without re-parsing it. `theme_user`, when given, styles the email with
+    that user's own selected theme (default palette if they haven't picked
+    one, or don't have an account at all -- see _resolve_palette).
+    """
     cfg = await get_smtp_settings(db)
     if cfg is None:
         logger.debug("SMTP not configured; skipping email to %s", to_address)
         return
+    palette = await _resolve_palette(db, theme_user)
+    html_body = _render_html(palette, subject, paragraphs, cta_label, cta_url)
+    text_body = _render_text(paragraphs, cta_label, cta_url)
     try:
-        await _deliver(cfg, to_address, subject, body)
+        await _deliver(cfg, to_address, subject, html_body, text_body)
     except Exception:
         logger.warning("Failed to send email to %s", to_address, exc_info=True)
 
 
-async def send_test_email(db: AsyncSession, to_address: str) -> None:
+async def send_test_email(db: AsyncSession, to_address: str, theme_user: User | None = None) -> None:
     """Used only by the admin 'send test email' button -- raises so the
-    admin UI can show why it failed instead of a silent no-op."""
+    admin UI can show why it failed instead of a silent no-op. theme_user
+    is the admin themselves (see routers/admin.py) -- the preview shows
+    them their own emails' real look, not a generic default."""
     cfg = await get_smtp_settings(db)
     if cfg is None:
         raise SmtpNotConfiguredError()
-    await _deliver(
-        cfg,
-        to_address,
-        "DS Chat test email",
-        "This is a test email from DS Chat to confirm your SMTP settings are working.",
-    )
+    subject = "DS Chat test email"
+    paragraphs = ["This is a test email from DS Chat to confirm your SMTP settings are working."]
+    palette = await _resolve_palette(db, theme_user)
+    html_body = _render_html(palette, subject, paragraphs, None, None)
+    text_body = _render_text(paragraphs, None, None)
+    await _deliver(cfg, to_address, subject, html_body, text_body)
diff --git a/backend/app/services/message_events.py b/backend/app/services/message_events.py
index 051a77c..f3b4992 100644
--- a/backend/app/services/message_events.py
+++ b/backend/app/services/message_events.py
@@ -215,7 +215,10 @@ async def _maybe_email_dm_notification(
         db,
         recipient.email,
         f"New message from {sender.username}",
-        f"{body_line}\n\nView it here:\n{link}",
+        [body_line],
+        cta_label="Open conversation",
+        cta_url=link,
+        theme_user=recipient,
     )
 
 
diff --git a/backend/app/services/password_service.py b/backend/app/services/password_service.py
index 8067dab..0a9c6b5 100644
--- a/backend/app/services/password_service.py
+++ b/backend/app/services/password_service.py
@@ -46,10 +46,13 @@ async def request_password_reset(db: AsyncSession, email: str, base_url: str) ->
         db,
         email,
         "Reset your DS Chat password",
-        f"Someone requested a password reset for this account.\n\n"
-        f"Reset it here:\n{reset_link}\n\n"
-        f"This link expires in 15 minutes. If you didn't request this, "
-        f"you can ignore this email.",
+        [
+            "Someone requested a password reset for this account.",
+            "This link expires in 15 minutes. If you didn't request this, you can ignore this email.",
+        ],
+        cta_label="Reset password",
+        cta_url=reset_link,
+        theme_user=user,
     )
 
 
diff --git a/backend/app/services/room_service.py b/backend/app/services/room_service.py
index f4efb27..5b90177 100644
--- a/backend/app/services/room_service.py
+++ b/backend/app/services/room_service.py
@@ -316,8 +316,10 @@ async def add_member(
         db,
         target.email,
         f"You've been added to #{room.name}",
-        f"You've been added to the #{room.name} room on DS Chat.\n\n"
-        f"Open the app: {base_url.rstrip('/')}",
+        [f"You've been added to the #{room.name} room on DS Chat."],
+        cta_label="Open DS Chat",
+        cta_url=base_url.rstrip("/"),
+        theme_user=target,
     )
 
     result = await db.execute(
diff --git a/backend/app/services/site_invite_service.py b/backend/app/services/site_invite_service.py
index b51d9d3..e0d8583 100644
--- a/backend/app/services/site_invite_service.py
+++ b/backend/app/services/site_invite_service.py
@@ -40,13 +40,19 @@ async def create_site_invite(
     await db.refresh(invite)
 
     signup_link = f"{base_url.rstrip('/')}/signup?token={raw_token}"
+    # No theme_user -- the invitee doesn't have an account yet, so there's
+    # no theme of theirs to use (#68). Default palette, same as any
+    # logged-out page.
     await send_email(
         db,
         email,
         "You're invited to join DS Chat",
-        f"You've been invited to join DS Chat by {actor.username}.\n\n"
-        f"Set up your account here:\n{signup_link}\n\n"
-        f"This link expires in 7 days.",
+        [
+            f"You've been invited to join DS Chat by {actor.username}.",
+            "This link expires in 7 days.",
+        ],
+        cta_label="Set up your account",
+        cta_url=signup_link,
     )
     return invite
 
diff --git a/backend/tests/test_broadcast.py b/backend/tests/test_broadcast.py
index 21ecf8f..71de111 100644
--- a/backend/tests/test_broadcast.py
+++ b/backend/tests/test_broadcast.py
@@ -25,8 +25,8 @@ def _recv(ws) -> dict:
 def _fake_send_email(monkeypatch):
     calls = []
 
-    async def fake(db, to, subject, body):
-        calls.append({"to": to, "subject": subject, "body": body})
+    async def fake(db, to, subject, paragraphs, **kwargs):
+        calls.append({"to": to, "subject": subject, "paragraphs": paragraphs, **kwargs})
 
     monkeypatch.setattr("app.services.room_service.send_email", fake)
     return calls
diff --git a/backend/tests/test_dm_email_notifications.py b/backend/tests/test_dm_email_notifications.py
index 71fe8f9..31728e3 100644
--- a/backend/tests/test_dm_email_notifications.py
+++ b/backend/tests/test_dm_email_notifications.py
@@ -92,7 +92,10 @@ def test_dm_message_emails_globally_offline_recipient(ws_client_factory, monkeyp
     email = calls[0]["message"]
     assert email["To"] == bob["email"]
     assert f"New message from {alice['username']}" in email["Subject"]
-    body = email.get_content()
+    # #68: the email is now multipart/alternative (HTML + plain-text
+    # fallback) -- get_body(preferencelist=...) reaches a specific part,
+    # unlike get_content() which has no handler for the multipart itself.
+    body = email.get_body(preferencelist=("plain",)).get_content()
     assert f"{alice['username']}: hey, you there?" in body
     assert f"/rooms/{dm['id']}" in body
 
diff --git a/backend/tests/test_password.py b/backend/tests/test_password.py
index 1897337..9dbddd1 100644
--- a/backend/tests/test_password.py
+++ b/backend/tests/test_password.py
@@ -10,8 +10,17 @@ from tests.conftest import register_and_login
 def _fake_send_email(monkeypatch):
     calls = []
 
-    async def fake(db, to, subject, body):
-        calls.append({"to": to, "subject": subject, "body": body})
+    async def fake(db, to, subject, paragraphs, *, cta_label=None, cta_url=None, theme_user=None):
+        calls.append(
+            {
+                "to": to,
+                "subject": subject,
+                "paragraphs": paragraphs,
+                "cta_label": cta_label,
+                "cta_url": cta_url,
+                "theme_user": theme_user,
+            }
+        )
 
     monkeypatch.setattr("app.services.password_service.send_email", fake)
     return calls
@@ -91,7 +100,7 @@ async def test_reset_password_flow_end_to_end(client, db_session, monkeypatch):
     await client.post("/api/auth/logout")
 
     await client.post("/api/auth/forgot-password", json={"email": "alice@example.com"})
-    token = _extract_token(calls[0]["body"])
+    token = _extract_token(calls[0]["cta_url"])
 
     validate = await client.get(f"/api/auth/reset-password/validate?token={token}")
     assert validate.status_code == 204
@@ -133,7 +142,7 @@ async def test_reset_password_expired_token_rejected(client, db_session, monkeyp
     await register_and_login(client, db_session, username="alice")
     await client.post("/api/auth/logout")
     await client.post("/api/auth/forgot-password", json={"email": "alice@example.com"})
-    token = _extract_token(calls[0]["body"])
+    token = _extract_token(calls[0]["cta_url"])
 
     reset = (await db_session.execute(select(PasswordReset))).scalar_one()
     reset.expires_at = datetime.now(timezone.utc) - timedelta(minutes=1)
@@ -150,7 +159,7 @@ async def test_reset_password_used_token_cannot_be_reused(client, db_session, mo
     await register_and_login(client, db_session, username="alice")
     await client.post("/api/auth/logout")
     await client.post("/api/auth/forgot-password", json={"email": "alice@example.com"})
-    token = _extract_token(calls[0]["body"])
+    token = _extract_token(calls[0]["cta_url"])
 
     first = await client.post(
         "/api/auth/reset-password", json={"token": token, "new_password": "firstpass123"}
diff --git a/backend/tests/test_rooms.py b/backend/tests/test_rooms.py
index ce5ee26..529ef44 100644
--- a/backend/tests/test_rooms.py
+++ b/backend/tests/test_rooms.py
@@ -450,8 +450,8 @@ async def test_change_member_role_owner_only(client, db_session):
 def _fake_send_email(monkeypatch):
     calls = []
 
-    async def fake(db, to, subject, body):
-        calls.append({"to": to, "subject": subject, "body": body})
+    async def fake(db, to, subject, paragraphs, **kwargs):
+        calls.append({"to": to, "subject": subject, "paragraphs": paragraphs, **kwargs})
 
     monkeypatch.setattr("app.services.room_service.send_email", fake)
     return calls
diff --git a/backend/tests/test_site_invites.py b/backend/tests/test_site_invites.py
index 34c7fec..db9855b 100644
--- a/backend/tests/test_site_invites.py
+++ b/backend/tests/test_site_invites.py
@@ -43,6 +43,14 @@ def _extract_token(body: str) -> str:
     return match.group(1)
 
 
+def _plain_text(message) -> str:
+    # #68: the email is now multipart/alternative (HTML + plain-text
+    # fallback) -- .get_content() has no handler for a multipart message
+    # itself, get_body(preferencelist=...) is the standard way to reach a
+    # specific alternative part.
+    return message.get_body(preferencelist=("plain",)).get_content()
+
+
 async def test_create_site_invite_requires_admin(client, db_session):
     await register_and_login(client, db_session, username="alice")
     resp = await client.post("/api/admin/invites", json={"email": "newperson@example.com"})
@@ -62,7 +70,7 @@ async def test_signup_flow_end_to_end(client, db_session, monkeypatch):
     assert invite["status"] == "pending"
 
     assert len(calls) == 1
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     validate = await client.get(f"/api/signup/validate?token={token}")
     assert validate.status_code == 200
@@ -87,7 +95,7 @@ async def test_signup_rejects_mismatched_password_confirmation(client, db_sessio
     await _configure_smtp(client)
 
     await client.post("/api/admin/invites", json={"email": "typo@example.com"})
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     complete = await client.post(
         "/api/signup",
@@ -127,7 +135,7 @@ async def test_expired_token_rejected(client, db_session, monkeypatch):
 
     resp = await client.post("/api/admin/invites", json={"email": "late@example.com"})
     invite_id = resp.json()["id"]
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     db_invite = await db_session.get(SiteInvite, uuid.UUID(invite_id))
     db_invite.expires_at = datetime.now(timezone.utc) - timedelta(days=1)
@@ -147,7 +155,7 @@ async def test_used_token_cannot_be_reused(client, db_session, monkeypatch):
     await _configure_smtp(client)
 
     await client.post("/api/admin/invites", json={"email": "once@example.com"})
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     first = await client.post(
         "/api/signup",
@@ -170,7 +178,7 @@ async def test_revoke_site_invite_prevents_signup(client, db_session, monkeypatc
 
     resp = await client.post("/api/admin/invites", json={"email": "revoked@example.com"})
     invite_id = resp.json()["id"]
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     revoke = await client.delete(f"/api/admin/invites/{invite_id}")
     assert revoke.status_code == 200
@@ -226,7 +234,7 @@ async def test_list_site_invites_excludes_accepted_invite(client, db_session, mo
     await _configure_smtp(client)
 
     await client.post("/api/admin/invites", json={"email": "accepted-from-list@example.com"})
-    token = _extract_token(calls[0]["message"].get_content())
+    token = _extract_token(_plain_text(calls[0]["message"]))
 
     complete = await client.post(
         "/api/signup",